Hiraya: Collab Is In Fashion, So Is Self-care

Hiraya by Carla, the makers of stylish face masks, scarves, and maskadas (neckerchief) based in New York City, has launched its new baby: Hiraya Clothing. The collection is handcrafted with precision and love just like all Hiraya creations.

New York City-based Actor/Singer, Carla Mongado, has teamed up with Elaine Baskin Bey, a seasoned designer who has been in the industry for over four decades. Baskin Bey has designed for legends such as Eartha Kitt, Stevie Wonder, Roberta Flack, and Marvin Gaye, among others. Elaine always has unique ideas and designs and she keeps on innovating much like how Carla innovates on her designs, too, which is apt in a fashion-forward city like New York. The collaboration’s launch is simultaneous with Hiraya’s release of its new collection of face masks for Spring/Summer 2021.

F A S H I O N I S T A S H O W C A S E

Hiraya Clothing will be introduced on June 26 at Kalye Kabisera along Allen Street on the Lower East Side of Manhattan, New York City, from noon onwards. Other fashionista partners to be featured in the event are Natibo atbp. by Hatzumomo, Fleurenz, and Self First Club. This first-ever outdoor fashion event along Allen Street coincides with @SoSarapNYC’s “Tambayan Saturday” gig. This special event is co-organized by Kabisera Collective, Kabisera NYC’s event and marketing arm highlighting small businesses and up-and-coming brands, artists, chefs, and food creatives.

‘Hiraya’ or vision, which turned one year in May 2021, is Carla Mongado’s brainchild and was envisaged at the height of the coronavirus pandemic. While the brand aims to continue to remind people of wearing masks whenever they are in a public setting, it also wants to add more color, attitude, and life to its designs, which is apparent in its latest collection.

According to Mongado, “New Yorkers can still look and feel chic while wearing masks and it is indisputable that self-care is the next trend in fashion. This is what we are working on in the past year or so and we will continue to find unique fabrics and deliver the same quality products that stylize while keeping our valued customers safe.”

“Hiraya just recently turned one year and I’m very grateful to everyone who supported our brand from its infancy. I’m thrilled to present Hiraya Clothing, a collab with the amazing Elaine Baskin Bey, to our customers here in the states, Europe, and Asia.”, Mongado added.

Aside from Hiraya, Carla Mongado has been part of the cast album recording for Platinum Girls – The Musical by Andrew Beall and very recently she has been doing vocal demos for Beall’s new musical, Goodbye New York. She also maintains her own virtual music and voice coaching sessions on weekends.

For custom orders, email hirayabycarla@gmail.com

Hiraya’s new website is out to launch soon, meanwhile please keep track on the gram: @hirayabycarla

📷 Courtesy of Hiraya by Carla; Models: @Jlfarin, @Rose_verde

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